3D Wallpapers live on Ovi Store

For immediate release

The most beautiful images of virtual worlds, now available on your mobile

Koinup launches 3D Wallpapers, the 1st mobile application for all the Nokia phones, that allow users to set as wallpapers hundreds of virtual worlds screenshots, 3d artworks and Second Life artworks.

Milan, Italy, 27th of april, 2010 -- The virtual world social network Koinup is delighted to announce the release of “3D Wallpapers”, the 1st mobile application, available exclusively on the Nokia Ovi Store, that brings the avatar art collections of Koinup directly to all Nokia devices.

Available in the "recommended by Nokia" section of the Ovi Store, The 3D Wallpapers app is the 1^st mobile application entirely dedicated to "avatar art" (virtual worlds screenshots, 3d art and virtual photography). The app allows customers to download on their Nokia devices more than 300 wallpapers, picked by the Koinup staff among the many thousands of images published on www.koinup.com

The 3D Wallpapers users will have the chance to browse selected collections of avatar artworks, created by 3D artists, and hundreds of amazing videogames and virtual worlds screenshots.

The 3D Wallpapers purpose is to raise awareness over a new generation of artists that use 3D and virtual worlds as their own canvas. "Virtual worlds influence the way we perceive reality, by changing our aesthetic taste" says Edoardo Turelli, Koinup co-founder and CTO.

The incredible success of "Avatar", directed by James Cameron, shows that virtuality is not more perceived as a way to escape reality, but more as a canvas to create incredible environments or to express the human natural inclination to art and creativity. As stated by Wagner James Au, the author of "The Making of Second Life (HarperCollins): "Avatars have been a crucial part of online identity for years. As all culture becomes digitized, it's only inevitable that the avatar itself becomes a new canvas for artistic expression".

3D Wallpapers goal is bring "avatar art" to the masses, by partnering with Nokia Ovi Store . "We chose to launch the 3D Wallpapers on Ovi Store because Nokia users are traditionally interested in mobile contents as wallpapers and artistic contents" says Pierluigi Casolari, Koinup co-founder and CEO.

You can download the app on the Nokia Ovi Store: http://store.ovi.com/content/30802

More info on the project: http://www.koinup.com/3d-wallpapers

About Koinup Company

Koinup srl founded by Pierluigi Casolari and Edoardo Turelli, is a web company based in Italy, Brescia. Founded in 2007, Koinup.com is a leader website in the virtual worlds industry.

Media contacts: Pierluigi Casolari, editor@koinup.com