
You won't find the words "killer app" in any marketing or promotion campaigns for Planet Cazmo but the virtual world targeted at teens and tweens just might be brewing a secret sauce with at least two killler ingredients - social spaces and mainstream music. Combine an American Idol all star line up (David Archuleta, Jordin Sparks and Allison Iraheta) with a dash of charity and and suddenly the Planet Cazmo kitchen is cooking with good fun, good music and good will with the Toys For Tots Virtual Concert Series launching weekend.
Planet Cazmo kicked off the Planet Cazmo Virtual Concert Series in November 2008 with Interscope-Geffen and Sony Epic Records and has recently partnered with music industry veteran Tommy Mottola as well as Island Def Jam, and The Jive Label Group to expand the series into a mainstream music machine.
I had a chance to talk with Planet Cazmo CEO and Founder Mike Levine recently about how music plays a part in the world and what's coming up.
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